🎧Episode Alert: Norma
☁️🔋Direct Air Capture, ⚡️Supercapacitors, 🥖Baguettes and more!
ICYMI
🙌 Hope Dose x IE x South Summit are combining forces on a Climate Tech Cocktails in Madrid!
🍻Join us on Thursday, June 4th from 7-10pm for a climate tech happy hour @ Hotel du Temps | C. del Barco, 3!
5 euros / Entrada con consumición
🎟️RSVP HERE while you can, because capacity will be limited!
Norma: Mónica Larrazábal
☁️🔋Direct Air Capture, ⚡️Supercapacitors, 🥖Baguettes and more!
Fellow Hope Dealers, welcome to another episode of Hope Dose.
In this episode, we head to Paris to grab a drink with Mónica Larrazábal, Co-Founder and CEO of Norma.
Mónica walks us through Norma’s radically different approach to carbon capture — one that treats direct air capture not as an energy-consuming process, but an energy-storing one. We get into supercapacitors, sandwich-stacked cells, the “winter” in climate funding, and why she believes today is the best moment to invest in carbon removal. Plus: how to carry a baguette like a true Parisian.
📻 Listen to the episode on Spotify, Apple Podcasts, Amazon Music and Substack 👉
📝 Show Notes Below👇
🎧 New podcast episode:
“Call me bold, but I think today is the best moment to invest in carbon removal.”
— Mónica Larrazábal, Co-Founder and CEO of Norma
Find Mónica on LinkedIn, and check out Norma’s website here.
🍸 Recorded across the Atlantic — Paris meets Hope Dose. 🥖
Enjoy the show!
📻 Listen to the episode on Spotify, Apple Podcasts, Amazon Music and Substack 👉
Interested in sponsoring?
Please reach out to m@hopedose.co
Companies/Startups mentioned during the show:
☁️ Norma
💸 Marble
People/places/things mentioned during the show:
🧑🔬 Dr. Silvia Pugliese — Co-Founder & CTO of Norma
📍 Spain
📚 The Story of CO2 Is the Story of Everything — Peter Brannen
-TIMESTAMPS-
[00:00] Intro
[01:38] Learning Languages & Multilingual Hellos
[02:40] How to Be Parisian: The Baguette Technique
[05:11] Siestas, Hammocks & Managing Energy
[06:43] What Norma Is Building
[08:12] The Electrochemical Umbrella & DAC
[09:49] Supercapacitive Carbon Capture, Explained
[13:15] What Happens to the Carbon?
[14:51] Storing Energy as a Flexibility Asset
[16:13] Additional Revenue Streams & Use Cases
[19:15] Device Size, Prototypes & the “Sandwich” Design
[21:13] Why Modularity Matters
[23:35] The Roadmap: 2027 Pilot Facility & Beyond
[24:24] The 10 Gigaton Goal
[24:48] Matt’s Skepticism on DAC & the Energy Problem
[28:05] Avalanche Energy & Desktop-Size Fusion
[28:36] The Origin of the Norma Name
[30:44] The Story of CO2 Is the Story of Everything
[33:52] Intermediate Revenue Streams & Surviving the Downturn
[36:11] What’s Giving Monica Hope: Founders Pledge
[41:17] How You Can Help Norma
[44:46] Closing Thoughts & Le Grand Bal Masqué
[46:26] END